Benchmark $455/mo · +21.6% approved · Virginia’s Insurance Marketplace
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A 40-year-old youtube creator in Virginia faces a benchmark premium of $455/month for 2026, up from $372 in 2025. That is 27% below the national benchmark of $625. Carriers were approved for an average increase of +21.6%.
Most pages on this site are built from the CMS Landscape file, which covers only healthcare.gov states. Virginia left that platform and runs Virginia’s Insurance Marketplace, so it appears in no CMS release at all — which is precisely why Virginia numbers are hard to find and why most comparison sites quietly skip it. The figures below were assembled from Virginia rate approvals and the national benchmark series instead.
Virginia has the widest carrier-to-carrier spread of the six. Approved increases ranged from +1.1% at Group Hospitalization & Medical Service to +40.2% at Optimum Choice, so what happened to a Virginian in 2026 depended almost entirely on which card was in their wallet.
| Virginia — 2026 | Figure |
|---|---|
| Benchmark premium, age 40 (2026) | $455 |
| Benchmark premium, age 40 (2025) | $372 |
| Year-over-year change | +22.3% |
| Approved average rate increase | +21.6% |
| Versus the national benchmark ($625) | -27% |
| Rank among your 21 licensed states | 2 of 21 |
| Counties | 133 |
| Carriers on the exchange | 8 |
| Exchange | Virginia’s Insurance Marketplace (state-run since 2024) |
| Carrier | Network | Members | 2026 approved |
|---|---|---|---|
| HealthKeepers (Anthem) | — | 140,000 | +20.4% |
| Sentara Health Plans | — | 109,393 | +20.6% |
| Cigna Health & Life | — | 45,639 | +22.3% |
| Kaiser Mid-Atlantic | — | 36,390 | +11.6% |
| Optimum Choice | — | 25,509 | +40.2% |
| CareFirst BlueChoice | — | 8,049 | +19.8% |
| Anthem Health Plans of VA | — | 3,500 | +23.1% |
| Group Hospitalization & Medical Service | — | 1,296 | +1.1% |
Two carriers exited for 2026 — Aetna Health (13,721 members) and Innovation Health Plan (27,720 members) — displacing roughly 41,000 people who had to pick a new plan.
Sources: Virginia Bureau of Insurance 2026 approved rate filings. KFF, “Marketplace Average Benchmark Premiums,” 2026. Benchmark is the second-lowest-cost Silver plan for a 40-year-old, weighted by plan selections.
Low claim volume and a younger buyer usually favor a high-deductible plan paired with an HSA.
Occupational context: Sustained screen exposure; irregular schedule.
To be clear about what this does and does not affect: a Virginia carrier cannot ask your occupation, cannot charge a youtube creator more than anyone else of the same age in the same ZIP, and cannot exclude a condition you already have. Occupation only tells you which plan structure to shop for.
Ranked on the benchmark premium, the one measure published on the same basis for every state. Cheaper: Maryland ($414). More expensive: Indiana ($474), Nevada ($497), Ohio ($513).
You buy where you live, not where you work, so treat this as context rather than a shopping list. A genuine move does open a special enrollment period.
Expense categories that typically apply to this trade: Camera gear, editing software, studio, internet. Health premiums are generally deductible above the line under IRC §162(l) when no employer plan is available to you or a spouse. The deduction lowers your AGI, and AGI sets your premium tax credit, so the two calculate against each other — worth raising with your CPA before you enroll rather than after.
Virginia carriers were approved for +21.6% on average for 2026. Increases were large across the country because the enhanced federal premium tax credits expired at the end of 2025.
The 2026 benchmark premium in Virginia is $455 per month for a 40-year-old, up from $372 in 2025. That is full price before premium tax credits; most buyers pay less after subsidies.
Carriers in Virginia were approved for an average increase of 21.6%. Filings across the country cited the expiry of the enhanced federal premium tax credits at the end of 2025, rising medical and drug costs, and expectations that healthier people would drop coverage.
No. Exchange plans are guaranteed issue and community rated. Price varies only by age, ZIP code, tobacco use and household size. Occupation is not a rating factor.
No. Virginia runs its own exchange, Virginia’s Insurance Marketplace, state-operated since 2024. You enrolll there rather than on healthcare.gov.
This page compares states. For Virginia specifically — county-level carriers and enrollment help — I publish that on Coverage by County, including a page written for Youtube Creators in Virginia and a blog covering deductibles, subsidies and special enrollment.