Ranked 12 of 15 states · median $807/mo · CMS PY2026
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A 40-year-old social media manager in Texas pays a median $807/month for a Silver plan before subsidies — 12th of 15 on cost. The cheapest plan in the state is $540 from Blue Cross and Blue Shield of Texas in Cameron. On cheapest Silver at age 27, Texas ranks 7 of 15 for this occupation.
Screen-based work skews younger and healthier, which is exactly the profile a high-deductible plan is built for. The risk is real — you carry the first several thousand dollars yourself — so the tables below show what a healthy buyer pays across the age curve, not just at 40.
Occupational context: Repetitive stress; eye strain; always-on schedule.
Two things get confused here constantly. Risk exposure decides what coverage you should buy. It does not decide what you are charged — Texas carriers rate on age, ZIP, tobacco and family size, full stop. A social media manager with a bad back and a healthy 40-year-old office worker in the same county see the same number.
Premium is set by rating area, so a social media manager in one Texas county can pay materially more than one an hour away. Six counties from across the state, cheapest Silver plan for a 40-year-old:
| County | Cheapest Silver @40 | Issuer | Deductible | Carriers |
|---|---|---|---|---|
| Waller | $712 | Ambetter from Superior HealthPlan | $6,000 | 5 |
| Freestone | $721 | Ambetter from Superior HealthPlan | $6,000 | 3 |
| Lampasas | $731 | Ambetter from Superior HealthPlan | $6,000 | 4 |
| Brewster | $741 | UnitedHealthcare | $6,000 | 4 |
| Carson | $770 | Ambetter from Superior HealthPlan | $6,000 | 4 |
| Hartley | $770 | Ambetter from Superior HealthPlan | $6,000 | 4 |
The spread across just these six is $58/month — $697 a year for the same metal tier. Statewide the range runs $540 to $1,409. Coverage by County publishes all 254 Texas counties individually.
| Texas — the age curve | 2026 |
|---|---|
| Cheapest Silver @27 | $443 |
| Cheapest Silver @40 | $540 |
| Cheapest Silver @60 | $1,146 |
| Cheapest Bronze @40 | $385 — Imperial Insurance Companies |
| Bronze deductible | $9,200 |
| Lowest deductible in state | $350 |
A 27-year-old social media manager in Texas starts at $443; the same plan class at 60 starts at $1,146 — roughly 2.6× as much. If a Bronze plan here is HSA-qualified, the deduction plus low claim volume usually beats Silver on total annual cost. Confirm HSA eligibility on the plan document, not the metal tier.
Source: CMS Plan Year 2026 Qualified Health Plan Landscape file. 13,013 plan records across 254 Texas counties. Full-price filed rates before premium tax credits — verify at enrollment.
Cheaper for the same coverage: Kansas ($765), Florida ($789), Utah ($805). More expensive: North Carolina ($828), Arkansas ($828), Nebraska ($875).
Side-by-side: Texas vs Florida · Texas vs Utah · Texas vs North Carolina · Texas vs Arkansas
A caveat on the table above: rating is by residence, not by job site. A social media manager living in Texas and working across a state line still buys Texas plans. A genuine permanent move does trigger a special enrollment period, but the plan year restarts with a fresh deductible.
Expense categories that typically apply to this trade: Software, scheduling tools, hardware, home office. Premiums are generally deductible above the line under IRC §162(l) when no employer plan is available to you or your spouse — a question for your CPA, not your agent.
If your household income is above the subsidy range, ACA is not automatically the answer. There are other categories of coverage that may fit, and they work very differently. That is a conversation, not a web page.
The cheapest Silver plan for a 40-year-old in Texas is $540 per month from Blue Cross and Blue Shield of Texas, with a state median of $807. Both figures are full price before premium tax credits; most buyers pay less after subsidies.
No. Under the ACA, carriers cannot rate, decline, or exclude based on occupation or health history. Rates vary only by age, ZIP code, tobacco use and household size.
No. Only EPO and HMO and POS plans were filed for 2026.
Texas ranks 12 of 15 states covered here, at a median $807 per month. Indiana is cheapest at $558 and Nebraska is most expensive at $875.
Below the cliff. At this income a single-person household remains eligible for a premium tax credit in 2026.
This occupation sits above the cliff in 11 of the 21 states reported and below it in the other 10, so the answer changes with the state.
What this figure is. It is the median annual wage BLS reports for Public Relations Specialists (SOC 27-3031) in Texas. BLS surveys wage and salary workers and excludes the self-employed, so it is a benchmark for the occupation in this state — not the income of a self-employed social media manager. Premium tax credit eligibility is set by household modified adjusted gross income and household size, not by occupation, so treat this as a reference point rather than a determination of what you qualify for.
Why the cliff is back. The enhanced premium tax credits expired on 31 December 2025. For plan year 2026 the 400% FPL limit applies again, so household income above $62,600 ends premium tax credit eligibility outright.
This page compares states. For Texas specifically — county-by-county carriers, plan data and enrollment help — I publish that on Coverage by County, including a page written for Social Media Managers in Texas and a blog covering deductibles, subsidies and special enrollment.
The biggest change here is a carrier walking away. Cigna leaves the ACA individual market on January 1, 2027 — one of the 15 carriers writing in Texas today. Every a social media manager on a Cigna plan is moving, and doing nothing just means the marketplace chooses the replacement.
On price the only honest number today is national: the Peterson-KFF read of 2027 filings puts the median proposed rise near 15%, spanning −1% to 54%. Final Texas rates are not approved, so any precise 2027 figure quoted for this state is guesswork.
Mark November 1, 2026 to open and December 15 to act. That second date guarantees cover from January 1 in Texas regardless of how the current litigation over the enrollment window resolves.
There is still no PPO on the Texas marketplace — not in any of its 254 counties. Every plan is an HMO, EPO or POS, which for a social media manager working across a wide area is the binding constraint, not price.
You already know you are changing plans — Cigna is leaving. The only real question is whether you pick the replacement or the marketplace picks it for you, and that is a much easier decision made in August than in the second week of December.
Give me a ZIP and I will tell you three things:
There is no single Texas price. Enter your ZIP and I will pull what is filed in your county, then work out what help you qualify for.