Head-to-head, from CMS Plan Year 2026 data.
Prefer to talk? Call (713) 575-9904
Licensed Independent Agent · NPN #22052447 · 23 States
Wisconsin is the cheaper of the two: a 40-year-old pays about $687/month for the median Silver plan, versus $805 — a difference of $118/month (17%) before subsidies.
| Wisconsin | Utah | |
|---|---|---|
| Median Silver @40 | $687 | $805 |
| Cheapest Silver @40 | $526 | $559 |
| Most expensive county @40 | $1,062 | $1,125 |
| Age 27 | $431 | $526 |
| Age 60 | $1,116 | $1,134 |
| Carriers | 12 | 6 |
| Counties | 72 | 29 |
| 1-carrier counties | 1 | 1 |
| Plan types | EPO, HMO, POS, PPO | EPO, HMO |
Network note: Utah has no PPO plans in 2026 while Wisconsin does.
Source: CMS Plan Year 2026 Qualified Health Plan Landscape. Full-price filed rates before premium tax credits; not a quote or an offer of coverage.
This page sets two states against each other. For county-by-county carriers, plan data and help actually enrolling, I publish a page for each state on Coverage by County: Wisconsin or Utah. There is also a blog covering deductibles, subsidies and special enrollment periods.
Put your ZIP code in and I will show you the carriers filing in your county, what the cheapest plan costs, and what you would actually pay after any help you qualify for. No cost, and you talk to me — not a call center.
Relocating between Wisconsin and Utah counts as a qualifying life event. That buys a 60-day special enrollment period, dated from the move, to choose among Utah’s 6 filing carriers. Two conditions apply: at least one day of qualifying coverage during the 60 days beforehand, and the move cannot be purely for medical treatment or a holiday.
Your plan will not come with you. Marketplace coverage is sold state by state, so the Wisconsin policy ends and a Utah application begins — new network, new premium, even if the name on the card stays the same.
There is no overlap to lean on: none of Wisconsin’s 12 carriers file in Utah, where 6 other insurers write instead. Changing state means changing company.
The plan types do not match up. PPOs cover 15 of 72 counties in Wisconsin and zero of the 29 in Utah. Since the PPO is the one type that reliably pays out of network, moving into Utah narrows where you can be seen rather than just changing what you pay.
Only one of the two can be your plan state. Marketplace eligibility runs on primary residence, so if you file from Wisconsin the Utah care is the out-of-network half, and the reverse if you file from Utah.
State averages hide enormous county-level spread. Whichever of Wisconsin or Utah you are in, your ZIP is what sets your premium.