Benchmark $455/mo · +21.6% approved · Virginia’s Insurance Marketplace
Licensed Independent Agent · NPN #22052447 · 21 States
A 40-year-old life coach in Virginia faces a benchmark premium of $455/month for 2026, up from $372 in 2025. That is 27% below the national benchmark of $625. Carriers were approved for an average increase of +21.6%.
There is no CMS plan-level file for Virginia, because Virginia operates Virginia’s Insurance Marketplace instead of healthcare.gov and its issuers file with the state rather than through the federal platform. That is a real gap in the public data, and it is the reason this page leads with approved rate changes and market concentration rather than a county premium grid.
Virginia has the widest carrier-to-carrier spread of the six. Approved increases ranged from +1.1% at Group Hospitalization & Medical Service to +40.2% at Optimum Choice, so what happened to a Virginian in 2026 depended almost entirely on which card was in their wallet.
| Virginia — 2026 | Figure |
|---|---|
| Benchmark premium, age 40 (2026) | $455 |
| Benchmark premium, age 40 (2025) | $372 |
| Year-over-year change | +22.3% |
| Approved average rate increase | +21.6% |
| Versus the national benchmark ($625) | -27% |
| Rank among your 21 licensed states | 2 of 21 |
| Counties | 133 |
| Carriers on the exchange | 8 |
| Exchange | Virginia’s Insurance Marketplace (state-run since 2024) |
| Carrier | Network | Members | 2026 approved |
|---|---|---|---|
| HealthKeepers (Anthem) | — | 140,000 | +20.4% |
| Sentara Health Plans | — | 109,393 | +20.6% |
| Cigna Health & Life | — | 45,639 | +22.3% |
| Kaiser Mid-Atlantic | — | 36,390 | +11.6% |
| Optimum Choice | — | 25,509 | +40.2% |
| CareFirst BlueChoice | — | 8,049 | +19.8% |
| Anthem Health Plans of VA | — | 3,500 | +23.1% |
| Group Hospitalization & Medical Service | — | 1,296 | +1.1% |
Two carriers exited for 2026 — Aetna Health (13,721 members) and Innovation Health Plan (27,720 members) — displacing roughly 41,000 people who had to pick a new plan.
Sources: Virginia Bureau of Insurance 2026 approved rate filings. KFF, “Marketplace Average Benchmark Premiums,” 2026. Benchmark is the second-lowest-cost Silver plan for a 40-year-old, weighted by plan selections.
Low claim volume and a younger buyer usually favor a high-deductible plan paired with an HSA.
Occupational context: Sedentary strain; emotional load from client work.
This is background for choosing a plan, not for pricing one. Every Virginia exchange plan is guaranteed issue and community rated: same age, same ZIP, same tobacco status means the same premium whether you are a life coach or an accountant.
Ranked on the benchmark premium, the one measure published on the same basis for every state. Cheaper: Maryland ($414). More expensive: Indiana ($474), Nevada ($497), Ohio ($513).
You buy where you live, not where you work, so treat this as context rather than a shopping list. A genuine move does open a special enrollment period.
Expense categories that typically apply to this trade: Certification, scheduling software, home office. Health premiums are generally deductible above the line under IRC §162(l) when no employer plan is available to you or a spouse. The deduction lowers your AGI, and AGI sets your premium tax credit, so the two calculate against each other — worth raising with your CPA before you enroll rather than after.
Open enrollment on Virginia’s Insurance Marketplace runs from 1 November to mid-January for a 1 January start. Outside that window you need a qualifying life event — losing job coverage, moving, marriage, or a birth.
The 2026 benchmark premium in Virginia is $455 per month for a 40-year-old, up from $372 in 2025. That is full price before premium tax credits; most buyers pay less after subsidies.
Carriers in Virginia were approved for an average increase of 21.6%. Filings across the country cited the expiry of the enhanced federal premium tax credits at the end of 2025, rising medical and drug costs, and expectations that healthier people would drop coverage.
No. Exchange plans are guaranteed issue and community rated. Price varies only by age, ZIP code, tobacco use and household size. Occupation is not a rating factor.
No. Virginia runs its own exchange, Virginia’s Insurance Marketplace, state-operated since 2024. You enrolll there rather than on healthcare.gov.
This page compares states. For Virginia specifically — county-level carriers and enrollment help — I publish that on Coverage by County, including a page written for Life Coaches in Virginia and a blog covering deductibles, subsidies and special enrollment.